SEO Consultants come in all shapes and sizes, but there are several items you should come to expect when consulting with an SEO expert.

1. The SEO Consultant should be prepared to answer your questions, even a few over the phone or by email prior to engaging their services.
2. The consultant should be prepared and have some information and research done based on your website and your industry
3. The SEO expert should also have studied some of your competitors, namely ones that are ranking higher than you so he or she can answer questions on how they compare to your site and what is making them rank higher
4. The specialist should also be prepared to look at other areas, and be experieince or at least knowledgable on items like pay per click (AdWords), Social Media and Local SEO (Google Maps) for example
5. Finally he or she should be able to give you some clear examples of what you can do to improve your website’s rankings and the traffic